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Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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White Paper/E-Book

Demand Generation

Owner’s Manual for the Modern Demand Gen Engine

In this e-book, you’ll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today’s complex environment by: […]

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Webinar

Sales and Marketing Alignment

Live Webinar: Driving Short-Term Quota Attainment by Aligning Sales to Marketing

Wednesday, December 16, 1:00 – 1:30 PM ET. This interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and […]

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Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
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Webinar

ABM

Expert Webinar: Closing the Loop on ABM Revenue in 2021
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Blog Post

Intent Data

Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent
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White Paper/E-Book

ABM

Adapt to the Shifting B2B Tech Market with Effective Persona Development
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Webinar

Intent Data

Intent Data Improves Results for All Go-to-Markets
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
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Blog Post

Case Studies

How Pure Storage Uses Priority Engine to Create More Valuable Sales Conversations and Set More Meetings
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White Paper/E-Book

Intent Data

The 3 C’s of Real Purchase Intent Data: A Framework for Choosing the Right Provider
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Blog Post

COVID-19 Business Strategies

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
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Video

Advertising

Digital Marketing Skills Acceleration Series
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Product Sheet

Intent Data

Understanding Prospect-Level Research Activity
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Blog Post

COVID-19 Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
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