The courses are:
Analysis is crucial to discover, defend or evolve business models. This course introduces a structured way to think about, analyze, and develop a sound business model.
Test the validity of your own startup idea using best practices from Silicon Valley entrepreneurs and venture capitalists.
Master the fundamentals of outbound and inbound marketing to create an innovative marketing strategy for a new product or a new company.
Explore how simple rules can outperform extensive analysis and examine case studies to evaluate why some strategies drive innovation and others fail.
Enable growth in your company by implementing best practices for scaling, and hear from industry leaders who have applied these principles successfully.
Transform your company’s culture and spark effective innovation utilizing narratives and storytelling techniques/p>
Secure more of what you want in life by negotiating effectively. Apply techniques like cost v. benefit weighting, behavior analysis, and value creation to bring your solutions to market.
Inspire people to practice—rather than just talk about—innovation. Learn the differences between leading innovation and managing routine work from star innovators.
Develop effective value chains to support or enable innovations in products and services. Understand how your value chain can create a competitive advantage for your organization.
Advance your projects and ensure that your ideas appeal to senior decision makers by utilizing the tools of financial valuation.
Gain empathy with customers and immediately put them to use in a series of hands on exercises that guide you from synthesis to prototyping and testing.
Gain new insights and tools that will enable you to effectively lead a team that can innovate across geographic, functional, and cultural, and firm boundaries.
Learn what motivates your customers’ behaviors and how to position your product so that it delivers value.
This short, non-credit course will introduce you to the fundamentals of innovation and entrepreneurship, providing you a blueprint for the ideas and strategies to build a successful venture.
Join us on-campus to learn simple, but powerful and evidence-based tools to help you successfully lead teams, departments and organizations.
Scaling Excellence: How You Can Help Make it Happen
Learn from industry leaders how to enable growth in your company.
I
ntroduction to Innovation and Entrepreneurship
Learn to create ideas and strategies to build a successful venture.
Faculty and graduates share their program experience and advice for future participants.
