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The Wayback Machine - https://web.archive.org/web/20181205111331/https://www.adweek.com/category/adfreak/

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Whopper Detour gets catty with geotargeting.

This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues.

Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’

'We couldn’t skimp in any way. It had to feel real.'

To Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive Therapists

Healing House gets hands-on with fighting false perceptions around HIV and AIDS.

Apple’s Group FaceTime Is the Tool of Kings in This Charming Ad Featuring Elvis Impersonators

A global ensemble covers 'There's Always Me' to show why you might want to video chat with up to 30 of your friends.

Amy Sedaris Cares Deeply About Napkin Etiquette in Hilarious Vanity Fair Campaign

America's favorite host breaks out the kitsch.

Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes

The answer? A hell of a lot.

Santa Tries to Keep Up at the Speed of Ecommerce in This Humorous Ad for Sweden’s Postal Service

The demand for packages is insatiable.

A Young Gamer Gets the Hero’s Treatment in This Endearing Ad for Microsoft’s Adaptive Controller

'When everybody plays, we all win.'

12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad

From Sonic Youth to streetwear, there's a lot hidden in plain sight in the animated spot 'Share Your Gifts.'