Search 101: A Guide for Webmasters and Search Engine Marketers
Search Engine Watch can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM). Below, we've highlighted some of the best stories on a range of topics.
SEM 101
Articles from Our Expert Columnists
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Jan 19, 2009
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test.
Jan 12, 2009
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.
Jan 5, 2009
More SEM 101 Stories
More Articles about Search Engine Marketing Basics
The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
In search marketing, everything's measurable. Start with Web site analytics 101
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
How to launch your first ever Google AdWords campaigns.
Large dynamic Web sites can be a big SEO headache. Tackle these problems, and you're likely to have little to worry about.
Huge databases that generate Web site content on the fly can be the bane of search engine spiders' existence. They can't find pages; they can't see URLs. So they can't index pages.
At Search Engine Strategies Chicago last week, top bloggers informed marketers that they'll need to leave their comfort zones to succeed in the social ecosystem.
You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
The idea of a social media release is on trial, and it looks like the jury is ready to convict.
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