Search Engine Optimization
Every search engine optimization (SEO) strategy begins with the basics: search engine friendly site design and architecture, and the fundamentals of keyword research and content development. Take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.
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Articles from Our Expert Columnists
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Jan 20, 2009
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals.
Jan 13, 2009
If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. Anything less makes it hard to justify following the rules.
Jan 6, 2009
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More Articles about Search Engine Optimization
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're missing a crucial opportunity to provide long-lasting ROI at a still relatively cheap cost if you aren't pushing for investment in organic search.
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake.
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."
Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning. When considering how your SEO time is spent, what's important and what isn't so important? What kinds of things are OK to obsess over? Are there ways to improve or correct obsessive SEO behavior?
Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it?
The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective.
The addition of sitelinks to the top listing in certain Google searches can be a boon to site owner. Unfortunately, as with all tests of new technology, this feature has some pretty serious bugs. Some are Google's fault and some are a combination of Google and Webmasters' fault.
Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts.
How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of your online destiny.
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