Google and Overture Define Click Fraud
[December 30, 2004] What exactly is click fraud? The leading search engines provide definitions.

BidClix to Offer Co-branded Ad Serving [December 30, 2004]

MSN Video Watches Ball Drop [December 29, 2004]

Local Advertisers Lack Search Zeitgeist [December 29, 2004]

About.com Debuts Video Ads [December 29, 2004]

Another Watershed Year for Old Media
› › › ACTIONABLE ANALYSIS

Browsers, banners, and now search. Old media is at a crossroads -- again.
full story | printer version


Dynamic Messaging Survival Guide
› › › E-MAIL MARKETING OPTIMIZATION

Personalized messaging requires more preparation and upfront quality control than traditional e-mail.
full story | printer version


Reaching the Echo Boomers
› › › MEDIA BUYING

They spend about $170 billion per year and spend more time online than watching TV.
full story | printer version

Formerly CyberAtlas
Trends & Statistics: The Web's Richest Source

Wireless Data Revenues Top $4 Billion in 2004
[December 29, 2004] The Yankee Group projects the market will reach $14 billion by 2008.

Home Web Use by Country, November 2004 [December 28, 2004]

Federal Government Upped IT Spending 60 Percent in '04 [December 27, 2004]

Pharmaceuticals Target Direct-to-Consumer Marketing in '05 [December 22, 2004]

Formerly ChannelSeven, WirelessAdWatch and TurboAds
People, Products, Campaigns, Controversy: Inside, In-Depth

Why Are 'Net Execs Buying Super Bowl Spots?
[December 20, 2004] CareerBuilder.com and GoDaddy.com will each air a $2.4M spot during the big game. We asked: 'Why?'

E-mail Thrives in Albany [December 8, 2004]

Questions for Starcom's Rishad Tobaccowala [December 6, 2004]

Search Headlines from Around the Web
[December 29, 2004] Search headlines from around the web, December 29, 2004.

Search Headlines from Around the Web [December 28, 2004]

Search Headlines from Around the Web [December 27, 2004]

Search Engine Forums Spotlight [December 23, 2004]